Field Guides

Engaging Arts & Culture for  COVID-19 Vaccine Confidence

CDC Field Guides

These CDC guides aim to prepare Public Health professionals to establish partnerships and develop programming to improve COVID-19 confidence and uptake using arts and culture-based partnerships and strategies.

1|Trust Vaccines by Sebastian Salazar  2| Vaccines For All by Felipe Novoa 3|  Vaccinated by Kamiya Chirodian  Contribute to and download this and other free COVID-19 Vaccine related art at amplifier.org

Vaccinated by Mary Akinlabi | Contribute to and download this and other free COVID-19 Vaccine related art at amplifier.org

Field Guide #1

Quick Start Guide for Building Sustainable Partnerships

This evidence-based guide encourages public health professionals to recognize arts and culture as valuable and available resources in communities, and to engage them as critical partners in promoting vaccine confidence and uptake. understand the value of partnering with arts and culture organizations to promote health behaviors, develop effective and durable partnerships for advancing vaccine confidence, implement more accessible, equitable, and responsive programs that reduce barriers to vaccine confidence and uptake.

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Reconnect by Gayle Abrams | Contribute to and download this and other free COVID-19 Vaccine related art at amplifier.org

Field Guide #2

Short Guide for Building Programs & Creative Campaigns

This evidence-based guide is designed to help public health professionals partner with local artists and culture-bearers to create culturally responsive and sustaining vaccine education materials and programs. Public health professionals have long utilized principles of communication, marketing, and entertainment in health communication programs. This guide adds arts and culture as key ingredients to power-up vaccine confidence campaigns.

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Supplementary Resources

Ampifier.org #Vaccine

Free downloadable artwork for vaccine confidence and equity campaigns.


Art-train National Training and Technical Assistance Program

Utilize federal COVID-19 funds for arts + public partnerships.


Art, Anti-Racism and Health Equity: “Don’t Ask Me Why, Ask Me How!”

Commentary on how art can help people unlearn misinformation and mitigate the health effects of racism.


Arts and Culture in Public Health: an Evidence-based Framework

Framework and evidence for using the arts in public health.


Community-based Organizations COVID-19 Vaccine Toolkit

CDC toolkit to help community-based organizations educate communities.


Creating Healthy Communities through Cross-sector Collaboration White Paper

Examples and recommendations for public health + arts partnerships.


Forward: How Artists Help Drive Better Health Outcomes

Commentary, case studies, and toolkit for public health + arts partnerships and programs.


Health Communication and the Arts in the United States: A Scoping Review

Examples of arts-based health communication programs and summary of outcomes.


Health Promotion Practice Special Supplement on Arts in Public Health

16 articles that discuss and exemplify collaborations, including practice and research, between public health and arts and culture.


National Endowment for the Arts Guide to Community-engaged Research in Arts in Health  Add a description

Guidance on how to partner effectively in documenting and studying the contributions of community-based arts programs to positive health outcomes.


The Arts and Public Health: Changing the Conversation on Health

Sandro Galea, Dean of the Boston University School of Public Health, on why public health needs to arts to advance the goals of public health.


University of Florida COVID-19 Arts Response

Advisory briefs, webinars, program/media repositories.


Vaccinate with Confidence

CDC strategy to reinforce confidence in COVID-19 vaccines.



What is the evidence on the role of the arts in improving health and well-being? A scoping review

World Health Organization Report on Arts in Health

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